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thank you for making #MissionForeverFriend a success!


There’s a match for everyone

You know what they say, there’s someone for everyone. We’re on a mission to help shelter pets find love, and every April, you can help by getting involved in our annual #MissionForeverFriend event.

This year, with the help of animal lovers across Europe and the Middle East, we donated 200,000 meals to shelter pets in need – but we’re not stopping here. Keep reading to see how you can join us in supporting shelter pets all year round.


We’re in this for the long haul.
Join us in supporting shelter pets all year round.

Our work doesn’t end here. At Hill’s, we believe all pets deserve a lifetime of love – our Food, Shelter & Love programme has helped over 13 million shelter pets, and counting, find their forever homes. Partnering with shelters across Europe and worldwide, we’ve donated more than 235M EUR in food to help pets get adoption-ready.

Man petting a cat
foster icon


Not quite ready for the commitment of adopting a shelter pet? Why not consider fostering instead – it helps shelters save space, whilst also giving pets a chance to socialise.

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Donating is a great way to support shelters. Take a look at our "wishlist" to see which items shelters typically need.

  • Blankets or towels
  • Dog or cat food/treats
  • Gently-used chew toys
  • Leashes or harnesses
  • Pet beds
  • Office supplies
  • Hand sanitiser
  • Garbage bags
  • Monetary donations
Girl petting a dog
Volunteer icon


One of the best ways to help pets in need is by volunteering at a local shelter. Here are a few of the ways you can contribute:

Go for a dog walk

Socialising shelter dogs, whilst helping them get fresh air and daily exercise.

Take some photos

Photos that show a pet's true personality can really make a difference to their chances of adoption.

Help with laundry

Shelters are always in need of clean bedding, sheets, and towels.

Join the animal rescue team

Rescue volunteers work to save pets displaced by crisis or natural disaster.

All shelters have their own needs, so be sure to call ahead to find out what help they need.



Find the right food for your new friend

All pets have their own unique nutritional needs, depending on their age, breed size, health requirements and more. We're here to help you find a pet food that will help your best friend live their best life.



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